Lead generation is a vital component to running any successful business. Without generating new leads, it is very difficult for business owners to expand their businesses and increase their revenues. We at Bandon Web Marketing focus on helping companies generate new leads and convert those leads into sales. We believe that your online presence should be a revenue-generating activity and not a cost to your business.
Business owners know that their customers go online to find their goods and services; however they don’t always know how to market their business online. They are afraid to invest in online marketing as they don’t have the expertise to create a strategy that yields sales. Therefore a lot of business owners choose not to generate new business and increase revenue by effective online marketing.
Bandon Web Marketing specializes in integrating lead generation into a company’s marketing campaign, whether it is an online or offline. How do we do this?
For example, we can integrate your products and services into your sales funnel by driving targeted traffic to your website by having those viewers interact with your website. We will then encourage those visitors to subscribe to your subscriber list. Once we have captured leads, we will then add them automatically to your email autoresponder service where you can send them excellent free content, special offers and perhaps, even pitch a sale.
Google Plus for Lead Generation:
If you are a local business and you are not using Google Plus to market and promote your business, you are leaving a huge opportunity behind you. Google has assigned free web space for every local business in the country, and the world for that matter. It is like having your own website – for free!
Google has now integrated Google Plus listings into their organic search results. From a lead generation perspective, this is very powerful development. It allows you to have your website listed on the first page of a Google search result page.
If a customer was to search for your product or service from a smart phone, Google will let that customer call your business directly from the search result page. Google also provides directions directly to your store or office. The potential of gathering leads with Google Plus is simply too enormous to ignore.
We can claim your listing for your business and then optimize it so that your business is found on the top of the Google search result pages. Depending on the market this could improve your sales by as much as 50% to 100%.
The picture below shows you how Google has integrated Google Plus into its organic listing:
Social Media for Lead Generation:
We have expertise in generating leads from social media marketing. Social media marketing is becoming one of the quickest and best ways to generate leads for your business. We can help you develop a budget-friendly Facebook marketing strategy with the sole aim of generating leads that can be converted into sales.
Facebook is a very good cost effective way of generating leads to your business. The advantages of advertising with Facebook include:
- A highly targeted audience. Your target audience are the people that fit within your customer demographic.
- The opportunity to retarget customers who have visited your website. For instance, a customer has visited your company website and you can then get Facebook to display your advertisement on their Facebook page. It is like your business pops everywhere they go on the internet. Retargeting is also available on Google Adwords campaigns.
- A detailed conversion tracking report on your Facebook advertising campaign. It allows you to measure your return on investment, make changes to your advertising campaigns in or order to maximize conversion tracking.
Offline Activities For Lead Generation:
We don’t just focus on online lead generation; we can also help small business maximize their opportunities for generating offline leads as well. For example, if you are a restaurant owner what percentage of your customers are one-off customers? How do you get more of your current customers to call your restaurant more often?
We have plenty of tried and tested ways for you to increase the average spend per customer by allowing you to market directly to your current customer base as opposed to waiting for them to visit you.
We at Bandon Web Marketing are committed to your success, by helping you increase your customer base and profits with the aid of lead geneartion