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Blogging is a great way to show a different side of your business. It is considered the more casual side of the business where people get to know it on a more personal level. However, some say that blogs are not for every business just the same as not every home needs a dog. Do you agree? Check out why the author says so here.

Despite all these, many companies now take time to set up their own blogs or have a bunch of people create a blog site for them. Be mindful though that once you start blogging, it is an ongoing process that needs continuous work. No single blog site gets noticed overnight.

1. Get Discovered


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Do not blog just for the sake of blogging. Blog if you must because you have something really good and valuable to say to others. Search engines frequently change SEO criteria which make it harder for new blog sites to get noticed immediately. Get yourself an SEO optimizer and publish high-quality content for better chances.

2. Show Personality

Do not be afraid to take a step out of your comfort zone and show some personality. People actually appreciate that and it makes you approachable. Remember that customers want to interact with people and not with robot with automated answers.

3. Prove Why You Are the Authority

Blogging gives you a chance to showcase what you have learned and experienced through numerous years of being in the industry. This is a win-win situation – your customers benefit from your wise words of advice and expertise while you get to prove why they should trust you.

4. Get to Explain More of your Multi-Dimensional Business

Your website might have defined every product and service but with blogging, you can get into more detailed explanations and information about every service or product. This makes people understand everything more in a more casual and engaging way.

5. Soft Sell Through Blogging

Use this as a part of a bigger integrated approach and you will surely sell more of your products and/or services in no time. It provides significant value as you get to inform and engage your customers.

Once you decide to blog, make sure you are ready for the challenges. As with other types of marketing, challengers are there but you can overcome them.